How Do Online Influencers Make Money? // Branded Content & Ads
We Probably Owe You an Explanation
We have seen your questions regarding all of our branded content. We know that some of you aren’t happy that we have increased the amount of branded videos that we have released recently so, we thought that we would take some time to explain how we and people like us support our livelihoods. We really just want you all to understand why we do what we do.
Breaking it Down
The simplest explanation that I can give to you is this: Ads create revenue and the companies who sponsor the ad pays us for our help in the advertisement process. As entertainers, we have a larger audience than most and companies will capitalize on that in the hopes of getting more business. YouTube also pays us if people watch the ads that pop up before/during our videos. To be clear, we only partner with companies and products that we believe in ourselves. We would never try and sell you on anything that we, as a family, wouldn’t use ourselves.
Why So Negative?
But, if you have been paying attention, our branded videos that have come out recently have the comments turned off. Why? Because a fair amount of you are unhappy with the ad videos and couldn’t keep the negativity away. We hear you, but if you want us to continue providing free content for you, we will still be releasing brand videos because we need to support our family. Believe it or not, maintaining our channels, social media, and working on projects and brand deals is a full-time job. We put in a lot of hard work to ensure that we are providing quality content every week.
The Bottom Line
I don’t mean to be so blunt about all of this, but this is what we are passionate about. We would love to give you ad-free entertainment, but that’s just not possible. Plus, we love collaborating with other companies to create videos because it’s fun! Ava and Alexis have LOVED being able to work with Barbie and Baby Alive. It allows them to tap into their creative side and they just have a ton of fun. That is what all of this is about. Our kids are able to share their favorite things with millions of people and I think that’s really cool.
So, you will see more branded content. That’s just the way it is. But, hopefully, now you understand that we do it to support this big wonderful life that we have built for ourselves. We would love you to see the creativity that went into our two latest brand videos. We partnered with Barbie and Baby Alive and we think that if you give it a chance, you’ll find out why we believe in those products. All we ask is that you keep an open mind and have faith in us.