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How Do Online Influencers Make Money? // Branded Content & Ads

We Probably Owe You an Explanation

We have seen your questions regarding all of our branded content. We know that some of you aren’t happy that we have increased the amount of branded videos that we have released recently so, we thought that we would take some time to explain how we and people like us support our livelihoods. We really just want you all to understand why we do what we do.

Breaking it Down

The simplest explanation that I can give to you is this: Ads create revenue and the companies who sponsor the ad pays us for our help in the advertisement process. As entertainers, we have a larger audience than most and companies will capitalize on that in the hopes of getting more business. YouTube also pays us if people watch the ads that pop up before/during our videos. To be clear, we only partner with companies and products that we believe in ourselves. We would never try and sell you on anything that we, as a family, wouldn’t use ourselves.

Why So Negative?

But, if you have been paying attention, our branded videos that have come out recently have the comments turned off. Why? Because a fair amount of you are unhappy with the ad videos and couldn’t keep the negativity away. We hear you, but if you want us to continue providing free content for you, we will still be releasing brand videos because we need to support our family. Believe it or not, maintaining our channels, social media, and working on projects and brand deals is a full-time job. We put in a lot of hard work to ensure that we are providing quality content every week.

The Bottom Line

I don’t mean to be so blunt about all of this, but this is what we are passionate about. We would love to give you ad-free entertainment, but that’s just not possible. Plus, we love collaborating with other companies to create videos because it’s fun! Ava and Alexis have LOVED being able to work with Barbie and Baby Alive. It allows them to tap into their creative side and they just have a ton of fun. That is what all of this is about. Our kids are able to share their favorite things with millions of people and I think that’s really cool.

So, you will see more branded content. That’s just the way it is. But, hopefully, now you understand that we do it to support this big wonderful life that we have built for ourselves. We would love you to see the creativity that went into our two latest brand videos. We partnered with Barbie and Baby Alive and we think that if you give it a chance, you’ll find out why we believe in those products. All we ask is that you keep an open mind and have faith in us.

Don’t forget to follow us on Instagram @mightymcclures and Subscribe to Ava and Alexis’ new YouTube Channel!


  • Katinka Vega
    August 21, 2020

    Thank you for explaining how it all works. I have changed how I do things. I now watch the ads for you all. I don’t mind that you are spokesperson a for products you like. I respect that you need to earn a living. I like that you turned off comments sometimes. No one likes negativity.

  • Mamouskie
    August 21, 2020

    I love your work, unfortunately some people won’t understand, but do what’s best for your family Justin, that’s all that matters. Be safe and kisses❤️❤️❤️

  • Gwendolyn
    August 21, 2020

    I understand regarding the Ads. Since you explained everything perfectly I’m patient to watch the Ads. I’m so proud of you and your family! 💗 Keep up the wonderful work!

  • Queen Mitchem
    August 21, 2020

    Thank you for doing what you’re doing. Your videos are the only thing that’s keeping me sane at the moment. I wish this was a TV show because I would watch it. Sometimes I’m up late at night watching them. You all are beautiful individually and as a family. 😍

  • Shanardoro Mozie
    August 21, 2020

    Very well stated! Keep up the good work!

  • Kay Prince
    August 21, 2020

    I just want to say,Thanks so much for sharing your family 👪 with us. I don’t understand why some people are negative and rude about Why,you do this or that ….. Please continue to make videos,blogs,posts,etc… I Adore all of you,and watching the kids grow up has been Amazing.

  • Maria Lani Q. Rosales
    August 21, 2020

    Kudos to Mcclure family…i can’t pass my day without watching your videos old or new.the twins are amazing….i love jersey…can i just adopt him😊..😍

  • Minnie
    August 21, 2020

    The Mighty McClures,
    Thank you for giving us quality videos that are both educational and entertaining. One can tell from the exemplary videos that you produce that you work diligently to produce each one.

    After reading your post, I will remove AdBlocker from YouTube on my computer. Everything that has value will cost something. So, I am willing to do my part in helping to support your work because watching your family is one of the sources of my joy.
    Vicie Vee

    August 21, 2020

    Sure I will continue watching

  • Yvonne
    August 21, 2020

    Like the changes great job have to have new ideas

  • Sandra Rouse
    August 22, 2020

    Love you guys keep up the good work I enjoy you all

  • Lydia Graham
    August 22, 2020

    Hi, it is me, Lydia Graham, we spoke back in January about this blog, so glad to see it doing so well! It is a shame you have to explain about the ads. Ads are everywhere including Hulu. I apologize I have not been watching as much lately. My marketing agency is taking off thank God. I have partnered with a video production crew and have been straight out Justin and Ami. Take care and stay safe!

  • Leslie Holmes
    August 22, 2020

    Hello, I understand that you have to do the Ad’s to pay the bills. As long as the kids are having fun doing them since your using them i think its fine. They always look like there enjoying them . Maybe use them less if they tell yiu as they get older they do not want too. I hopecyou guys get a family show. Good luck i will keep watching. 💙😷😇🙏😇❤stay safe

  • Caroline
    August 22, 2020

    Totally get it. Love your channels,with or without Ads. Your posts are so wholesome – what families in our nation need.

  • Penny O
    August 22, 2020

    I like to see the girls creative side and I hope in the near future Jersey! Keep up spreading positive vibes from all 5 members of the McClure household.

  • Ephie
    August 23, 2020

    Am never part of that negative energy, please continue entertaining us as you support your beautiful family

  • Natalie Hines
    August 23, 2020

    Hi McClure Family. 🙋‍♀️ I have been viewing you every since the twins were like 2 or 3 years old I believe. At that time I think Justin was creating the videos along with working a full time Job!
    I can only imagine how exhausting that must have been Although I’m sure you received so much pleasure out of creating wonderful memories with your family.
    Over the years, I’ve witnessed how your video making skills have improved and perfected.
    I just love to view your family and get such joy out of each video.
    Here’s the bottom line, I’m not a T.V. fan these days but when I do watch them, there’s always a commercial break to pay the bills..
    As I stated, I don’t view T.V. very often but I do enjoy watching my You Tube and Facebook Family Channels. So it stands to reason that, the hours of editing and preparation doesn’t just happen out of the sky.. Someone has to take of that and that someone is you, who has a family to support.. Please continue to do what you do. Hopefully others will come to the realization of what it takes to entertain Social Media Weekly.. Kiss and hug the Kids for me..
    Go Mighty McClures..👩‍👧‍👧👨‍👧👊

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