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How Do We Do It? // Balancing Work & Family

We’ve Seen Your Questions

Last year, Ami and I attended a TedX event in Bismarck, North Dakota, and spoke on our experience building a YouTube career and finding how to maneuver through the changes that it brought to our lives. As the kids get older and our brand is evolving, I wanted to go in more depth about how we make it all work. Life has changed so much in the past few months and as we have stated before, we are slowly shifting our brand to encompass the whole family. So, here we go.

A Rocky Start

When we first realized that we could make a career out of social media, we threw ourselves into it and adjusted to the new normal. For the first year, we were pushing ourselves to the breaking point and we didn’t organize as we should have. While the content was going up, our family life was struggling. We didn’t act like a family, we acted like a business. When we reached a point when our marriage was suffering the consequences of all of the work, Ami and I sat down and realized that something had to change. We weren’t communicating with each other or our kids. We were all trying to do the same job and ultimately, even as a business plan, it didn’t function well at all.

Communication is Key

That’s when we began to talk to each other and the kids about what we really wanted to accomplish here. Did we just want to put out silly videos each week or did we want to make something that we were proud of? We decided that we wanted to build a community and use our platform to promote positivity. That’s exactly what we did. We changed our approach to how we created content. We wanted the girls, especially, involved in the decision-making process. We wanted them to have a say in what kind of content they were putting out there. And no worries, when Jersey is a little older and understands the process a little more, he will get more input. But trust me, he already knows how to share his opinion.

Family First, Always

The other super important change we made is that we made sure that actual family time came first. Making videos comes second. if we need to take some family time, then we stop and spend time together. We get the work done, but that isn’t all that we do. We also take time for ourselves. Ami and I take turns getting out away from the kids and the business for a little bit when we need to. This is important for our relationship so that we aren’t feeling the stress of it all, all the time.

We Want You To Join Us

t’s the little changes like these that really make our work/life balance work. As we grow into a more family-centered brand, we want to focus on bringing you along on the very real ride that our family goes on. We want to be transparent and genuine as we go forward. We also, want to hear from you! what kind of content do you want to see? What questions do you have for us? Reach out and let us know!

If you want to watch the TedX talk, you can find it here. We just renamed our Facebook Group “Mighty McClure Nation” so follow us there and Subscribe to our YouTube Channel. Ava and Alexis also have a new channel and you can follow it here!


  • Matilda
    August 13, 2020

    I definitely cried when I returned home from dropping off and seeing her off at the airport. It was very difficult for me. She was everything to me and my children but had to let her go back home to daddy. She stayed one full year with us.

  • Portia Offei
    August 13, 2020

    Wow thank you so much for sharing this with us,for me it has really help and also know how to create my YouTube content by not seeing it as a business but rather relax and create contents that makes me more happy. Thank you so much themacclurefam

    • Justin McClure
      August 14, 2020

      We are happy to share!

      • Abioye Afolasade
        August 14, 2020

        One love from Nigeria…you guys can’t imagine my joy knowing the joy you share to the world has a Nigerian stint to it. You are the real Nigerian ambassador Ami. Super proud of your family. Justin is the real man. Those kids are adorable.

  • Dianne D Bonty
    August 14, 2020

    Wonderful Family and Children are awesome. Prayers they grow up to continue to respect and practice all that you’ve taught them.

  • Louisa Barzey
    August 14, 2020

    Happy to follow you guys!

  • Shareese Lowe
    August 14, 2020

    Thank you for sharing. You definitely live up to your tagline, “Best in family entertainment”. Justin, what’s the best affordable camera for recording videos? By the way, I know you probably my name everywhere (FB, IG, YT), lol, but I truly have been a forever fan 🥰

  • Deborah Mcdade
    August 14, 2020

    I am grandma living with my daughter’s family.Her and husband work.They have set of twin 4years,7,10 15.I Enjoy watching your family.I maybe instead .

  • MELVA Brewer
    August 14, 2020

    Justin & Ami you are very smart that you are doing what it takes to have a happy marriage , family and Business . I have followed you since the start and I love it .

  • Afiya Thomas
    August 14, 2020

    I love these girls from the beginning and I will love them to the end ,Jursy too and anything they do ,I already know they are stars ,may God bless your family and keep you’ll strong and happy always ❤🙏

  • Diana
    August 15, 2020

    You and your family are sooo BEAUTIFUL! THANK YOU FOR LETTING ME BE A PART OF YOUR FAMILY. Thanks for sharing

  • Shawn Stephen
    August 15, 2020

    You are a beautiful family that promotes positivity Always! Keep growing and loving each other. Thanks for letting all of us share a little piece of i.😊😍❤

  • Emma
    August 15, 2020

    I Love the LOVE that this Family has for each other and This is a True story book that came to life . The PERFECT FAMILY.

  • Kelisha Gabriel
    August 17, 2020

    mI enjoyed looking at the videos both me and my lil daughter continue with the Great work and effort you as parents Put towards yours adorable kids

    August 21, 2020

    Thank you for sharing

  • Michelle
    August 22, 2020

    All the way from SA. I watch your videos all the time. And pray that one day when I have a family,it may be just like yours guys.

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