We Are Making Some Changes…
Things are going to start looking a bit different around here very soon. Some of you may have noticed some small changes already, but just know that this is just the beginning of a new adventure. Let me explain. We are launching a rebranding process that will take our online community to the next level. Let me assure you that all of the changes coming your way are all positive and what we feel is the best move for our family and our business. At the end of the day, we want to present a brand that empowers and informs, and to do that like we want to, we have to shake things up a bit.
Raising Kids on Camera
Most of you probably know this, but having your kids on the internet is hard. Having a kid-based brand is even more difficult. Truth be told, as the girls get a little bit older and Jersey starts to come into his own, we realized that we want to focus on the family unit as a whole and not just on the kids. We love sharing their lives with you, but in reality, we are sharing the story of the McClure family and what we go through as a unit, not just our kids.
An Identity Shift
The biggest change that we decided to make was to switch our channel name from “The McClure Family” to “The Mighty McClure’s.” While this is a small change and may not make a whole lot of sense to some people, we knew it was just the change we needed to step outside the box and set ourselves apart from the other channels that we see all over YouTube. There is also a need for us to define the tone of our channel. Our goal is to create a community that empowers and informs. The ‘Mighty’ was added to let everyone, everywhere, know that we are a strong family and community.
Being Honest with You
We released a full video detailing the thought process that led us to these decisions but there are a few things that we feel that we need to be transparent about as we move forward. A large portion of those who come across our channels see us as “influencers” and we want to move away from that identifier. Yes, we make our money through our brand deals and affiliate links, but we aren’t here for the money. We are here to entertain. So when you see the brand-based videos, know that we wouldn’t partner with the companies if we didn’t 100% believe in and use the products ourselves. We make these videos for fun! We have the best time creating as a family and we want to take you through that experience with us!
Moving forward, as you begin to see the shift in our content and image, just know that we are here for you. We want to know what kind of content you want to see. We want your input and your suggestions. Please reach out to us on any of our platforms with any ideas or questions about this transition that you might have! Subscribe to our YouTube and like and follow on Facebook to watch our journey unfold!